Each of us shines our own colour.

Our mission is to empower you to fulfill your potential and embrace your individuality. We want your unique colour to glow; so we want you to be as comfortable in your own skin as you are in our activewear. If you're ready to thrive on creativity, see the beauty in your own perspectives and embrace your eccentricities, our activewear will fit you in more ways than one.

Our Quality

Fun on the outside,
strong on the inside

We’re a fan of colours - especially those you can’t describe in one word. It is also very important for us to source quality fabrics, create the best fitting, and put them together with meticulous attention to every detail. Because leggings slipping down or exposing your backside are not OK. Our goal? To ensure every of your squats, strides and stretches is an enjoyable one for years to come.

Ethically Made

For women,
by women

Relocating from Melbourne to Hong Kong allows us to evaluate our factories and build relationships with them. All workers receive fair wages above the industry average, work in a clean and safe environment, and have reasonable working hours with two-hour break in between.

Scenes taken from our manufacturer’s WRAP certified factory in Guangzhou, China.

Give Back

Freedom is a basic human right that is unfortunately not available to everyone. We are grateful for the position we’re in, and we want to help those in need. We give 5% of everything you spend at XXIV Active to one of the charities every month.
  • +Women for Women

    Since 1993, Women for Women International (WfWI) has served more than 479,000 women survivors of war in Afghanistan, Bosnia-Herzegovina, Democratic Republic of Congo, Kosovo, the Kurdistan Region of Iraq, Nigeria, Rwanda, and South Sudan. With a long-term vision for sustainable change and development, WfWI works with the most marginalized and socially-excluded women so they have the skills, networks, and tools they need to rebuild their lives, communities, and nations. Through Women for Women International’s comprehensive 12-month program, women learn about their rights and health, and gain key life, vocational, and business skills to access livelihoods and break free from trauma and poverty. For more info, visit: https://www.womenforwomen.org/

  • +Human Rights Campaign

    As the largest civil rights organization working to achieve equality for lesbian, gay, bisexual, transgender and queer Americans, the Human Rights Campaign represents a force of more than 3 million members and supporters nationwide — all committed to making HRC's vision a reality.HRC envisions a world where lesbian, gay, bisexual, transgender and queer people are embraced as full members of society at home, at work and in every community.For more info, visit https://www.hrc.org/

Behind the brand

We are a small team, but our vision goes beyond that. We see ourselves as a community of unique individuals, from the workers at our factories to you, our amazing customers. Here, everyone is helping each other grow and bloom. Together, but differently.